Permanent hair colouring total coverage of grey hair. Vivid and long-lasting colour. stabilises and seals the colour, providing full coverage of grey hair. APIVITA My colour Elixir Hair colour has 100% Natural Ingredients. Contains hyaluronic acid and essential oil extracts. It has been specifically designed to obtain professional and natural colouring results in a safe way, respecting the natural balance of the scalp. It uses an innovative colour Magnet system that stabilises and seals the colour in the hair fiber thanks to 3 precious oils of argan, avocado and olive, combined with hyaluronic acid for a vibrant result and long-lasting shine and colour. Does not contain ammonia, an alkaline agent that can have a strong and unpleasant odour. It has a pleasant fragrance and a formula that respects the natural balance of the scalp.