Apivita's new permanent hair dye helps to fix the color in the hair structure like a magnet, providing beautiful, shiny hair. This line of dyes is specially designed for professional results when dyeing hair. The formula includes an innovative system that fixes the hair color, making it stable for a long time. Provides perfect, long-lasting color in just 30 minutes thanks to a 3-component dye (argan, avocado and olive) that stabilizes the color and restores the hair structure. Increases intensity and shine by applying a post-care cream with hyaluronic acid and honey extract, which moisturises, creating a protective film that thickens the color and enhances the shine of color-treated hair.