Permanent hair coloring specifically designed to obtain professional and natural coloring results in a safe way, respecting the natural balance of the scalp. It is enriched with the innovative COLOR MAGNET system that stabilizes and seals the color in the hair fiber. It offers total coverage of gray hair and vibrant, long-lasting color. It has a pleasant fragrance and a formula that respects the natural balance of the scalp. The texture is creamy and non-drip to ensure easy application.