Goldwell Elumen Play Semi Permanent Oxidant Free Purple is a semi-permanent hair color that offers great versatility. This product is designed to provide vibrant color with the advantage of being oxidant-free.
The formula of Goldwell Elumen Play allows the color to fade gradually, achieving a complete disappearance of 100%. Its durability is remarkable, maintaining the color for up to 10-15 washes. This feature makes it an ideal option for those looking to experiment with different shades without a long-term commitment.
The benefits of this coloring are evident:
- 80% of stylists have observed an improvement in hair structure after its application.
- 83% of professionals rate the shine provided by this coloring as superior to that of the competition.
- More than 60% of stylists report a better feel in the hair after using Elumen Play compared to other leading market products.
- 60% of stylists believe that the brightness of the color is more pronounced in this product than in its competitors.
Goldwell Elumen Play is an excellent option for those seeking an attractive and luminous color without compromising hair health. It is recommended to consult with a professional to achieve the best results and ensure proper application.