Goldwell Elumen Play Semi Permanent Oxidant Free Rose is a semi-permanent hair color that offers great versatility. This product stands out for its ability to fade progressively, achieving 100% removal over time. Its durability lasts between 10 and 15 washes, making it a practical option for those looking for a temporary change in hair color.
The color range is limited, allowing for a more focused and effective selection. Additionally, the following results have been obtained compared to the leading brand in the market:
- 83% of stylists have observed superior shine.
- More than 60% of professionals rate the feel of the hair after applying Elumen Play as superior to that of its competitors.
- 60% of stylists have rated the color brightness as better compared to other available options.
This product is designed for those who want to experiment with their hair color safely and effectively, always under the supervision of a professional if necessary.