Coloured cream for permanent colouring of all hair types enriched with moisturizing active ingredients. Formulated with Ionène G Incell technology, which helps strengthen and nourish the hair fiber. Contributes to cover 100% of gray and gray hair, while acting as a conditioner. It also offers long-lasting hold, which helps to reduce the use of chemicals on the skin. With an alkaline pH to avoid changes in the final colour. Light brown shade.