Permanent hair colouring that leaves a rich, deep colour and allows 100% coverage of white hair. Its creamy, non-drip texture helps preserve the lipids of the hair fibre, protecting and reinforcing the duration of the colour.
The formula contains a patented compound, Ionene G®, which helps improve straightening and helps restore the hair's natural softness.
Shade 10.31, Extra Light Golden Ash Blonde.