Permanent colouring cream made with a water-based ammonia-free formula, indicated for hair care. Contributes to colouring 100% of grey hair and grey or orange locks, while promoting a long-lasting shine. Contains Aquagel textured technology, which promotes maximum coverage and helps prevent damage to the hair fibre. It acts by releasing colour molecules in a gradual and controlled way, to maintain good chromaticity. Enriched with 8 botanical extracts and a mineral complex, which promote repair and seal the ends. 82% natural ingredients. Suitable for vegans. Golden platinum blonde tone.