Permanent coloring cream made with a nourishing formula. Formulated with hyaluronic acid and soy protein, which contribute to strengthen the hair and provide color depth. In addition, it helps to cover 100% of gray or gray hair while favoring the sealing of tips and cuticles. Enriched with KER-HA Complex™ technology and a creamy micellar emulsion texture, making it easy to apply. Comes in a medium copper blonde shade. Suitable for all hair types. Dermatologically tested.