Permanent coloring cream formulated with hyaluronic acid and soy proteins. Contributes to strengthen the hair and provide color depth. In addition, it helps to cover 100% of gray hair and seal hair cuticles. Enriched with KER-HA Complex™ technology and a gel texture, making it easy to apply. Comes in a very light blonde shade. Suitable for all hair types. Dermatologically tested. Suitable for vegans.