Ash-colored hair coloring cream that contributes to cold bleaching. Helps neutralize unwanted orange-yellow tones and protect hair from drying. Formulated with Anti-Metal Bond Protection technology, which works by creating a protective layer around the hair bonds to minimize breakage. In addition, it contains a biodegradable chelating agent that captures metal ions in the hair and promotes the care of the hair structure. Suitable for all hair types. Dermatologically tested.