Gentle cleansing hair shampoo designed for daily use on natural or colour-treated light hair. Helps maintain white and blonde tones, adds shine and brightness. Formulated with a sulfate-free cleansing base, it has a texture that generates a dense, long-lasting lather and helps protect the hair fibre. Contains keratin and active ingredients with soothing and softening properties that help reduce scalp irritation, with a toning and strengthening effect.