Color activating lotion with a 30-volume formula to lighten hair color. Formulated with 9% hydrogen peroxide that helps to bleach the hair without damaging the hair fiber. It also contains oil that helps to improve the penetration of permanent and semi-permanent hair coloring dyes. In addition, it has a creamy texture that is very easy to mix and makes it easy to use. Suitable for all hair types. Dermatologically tested.