Professional tone-on-tone demipermanent coloring that helps to achieve neutral to cool tones with up to 50% gray hair coverage. It helps to create a natural tone and to moisturize and protect the hair thanks to its Insta Shine Plus technology: thanks to its formula based on a combination of sugar molecules and vitamins B3 and B5, it helps to stabilize the moisture level inside the hair, to control water circulation during the coloring process and to protect the hair against breakage. Its liquid formula can be converted into a gel or cream to help adapt to different coloring services.