The permanent cream dyes have a special complex of wheat proteins, vitamin C and F and argan, keratin, macadamia and chia oils, which protects the hair with 100% grey hair coverage. You can achieve maximum sustainable colouration with an enriched nourishing formula. Manufactured using the latest technology and techniques. If the hair is 2 shades darker than the chosen colour it is necessary, before dyeing, to treat the hair with bleaching cream.