Permanent hair coloring. Total coverage of gray hair, vivid and long-lasting color. Enriched with the innovative COLOR MAGNET system that stabilizes and seals the color in the hair fiber. Provides vibrant and long-lasting color. It has a pleasant fragrance and a formula that respects the natural balance of the scalp. The texture is creamy and non-drip to ensure easy application. Active ingredients: Avocado oil, Argan and Olive oil. Formulated without ammonia